AWS re:Invent 2025

AWS re:Invent is one of GitHub’s largest third-party strategic events that we sponsor all year with over 60,000 attendees. In 2025, we executed on an arcade-themed vision, bringing together a bold and intentional design that was grounded in a human-centered approach to every interaction. We leaned into experiences that honored the developer journey and made space for meaningful connection. This booth design was an immersive experience complete with a prize counter, custom GitHub-tokens and tickets, arcade style demo stations and lightning talk areas and a custom arcade game where attendees could earn more tickets for special prizes like Mona plushies, Copilot lego kits and more.

The successful execution of this event was entirely cross-functional involving the Amer Regional Marketing team, Corporate Events, Developer Relations, Design, Shop, and more as well as a slew of external vendors. We accomplished over 136% of our goal for lead generation, and 105% of our goal for executive customer briefings.